What might be seen as the top 10 facts a person can learn from this article? Aim for a mix of facts that are surprising, obvious-but-important, or important for policymakers to take into account.
1. Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscasts over the course of a month.
2.The largest portion of Americans watch local and network TV news at home, those who tune into cable news do so for an average of 25 minutes a day.
3. There is a very large gap between the heaviest news consumers and everyone else.
4. The most dedicated cable news viewers average 72 minutes, more than an hour, of home viewing a day. That compares with about 32 minutes for the heaviest network news viewers and 22 minutes for the most engaged local news audience.
5. Fully 90% of network news viewers also watch local news and 82% of local news viewers also tune in to network news. The result is that more than half (58%) of U.S. adults watch both network and local news.
6. Even the heavy viewers of local and network news spend more time watching cable news than they do watching network and local news.
7. The Nielsen data clearly indicate that those who watch television news on one platform are likely to watch it on another—particularly when it comes to broadcast news. The greatest overlap occurs between local and network newscasts, which often are on the same channel.
8. More than half of adult Americans watch more than one form of television news. The biggest cross platform viewing involves the broadcast platforms, with 58% of the adult population watching both local and network news.
9. The three major cable news competitors differ somewhat in their viewership levels, with CNN reaching 20% of U.S. adults, Fox News reaching 18% and MSNBC reaching 14%.
10. There is even more crossover viewing when it comes to CNN. Slightly more than half (54%) of MSNBC viewers watch CNN, while 44% of Fox News viewers tune in to CNN. Healthy segments of the CNN audience also watch Fox News (39%) and MSNBC (38%).
1. Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscasts over the course of a month.
2.The largest portion of Americans watch local and network TV news at home, those who tune into cable news do so for an average of 25 minutes a day.
3. There is a very large gap between the heaviest news consumers and everyone else.
4. The most dedicated cable news viewers average 72 minutes, more than an hour, of home viewing a day. That compares with about 32 minutes for the heaviest network news viewers and 22 minutes for the most engaged local news audience.
5. Fully 90% of network news viewers also watch local news and 82% of local news viewers also tune in to network news. The result is that more than half (58%) of U.S. adults watch both network and local news.
6. Even the heavy viewers of local and network news spend more time watching cable news than they do watching network and local news.
7. The Nielsen data clearly indicate that those who watch television news on one platform are likely to watch it on another—particularly when it comes to broadcast news. The greatest overlap occurs between local and network newscasts, which often are on the same channel.
8. More than half of adult Americans watch more than one form of television news. The biggest cross platform viewing involves the broadcast platforms, with 58% of the adult population watching both local and network news.
9. The three major cable news competitors differ somewhat in their viewership levels, with CNN reaching 20% of U.S. adults, Fox News reaching 18% and MSNBC reaching 14%.
10. There is even more crossover viewing when it comes to CNN. Slightly more than half (54%) of MSNBC viewers watch CNN, while 44% of Fox News viewers tune in to CNN. Healthy segments of the CNN audience also watch Fox News (39%) and MSNBC (38%).
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